Cano's Fresh Mexican Grill

Client Overview_

Cano's Grill is a community-focused restaurant known for its delicious food and vibrant events, including live music, trivia nights, and songwriter nights. The restaurant needed a new website to replace an outdated design and better reflect its dynamic atmosphere.

Project Objectives_

• Replace the existing poorly designed website with a modern, user-friendly site.
• Include features like a menu and Events page to showcase their offerings and community involvement.
• Increase website traffic to bring more guests into the restaurant.
• Allow customers to view the menu from home and use the online ordering system.

Challenges_

• Designing a site that would appeal to both new and returning customers while providing an easy way to explore the menu and events.
• Ensuring the website effectively promoted Cano's Grill’s events to encourage more in-person visits.
• Driving more traffic to the website to boost restaurant visits and online orders.

Solutions Implemented_

1. Modern Website Design:

We developed a visually appealing and user-friendly website that replaced the outdated design, making it easier for visitors to navigate and find information.

2. Menu & Events Pages:

Dedicated pages were created to showcase the restaurant’s delicious menu and event offerings, highlighting their involvement in the community.

3. Traffic Optimization:

We implemented strategies to increase website traffic, including SEO improvements and clear calls to action, encouraging more in-person visits and online orders.

4. Online Ordering Integration:

The site was optimized for easy access to the online ordering system, allowing customers to place orders directly from the website.

Results_

After the new website went live, Cano's Grill experienced a +364% increase in visits compared to the previous month. This traffic boost has continued, with steady growth of 6 to 10% each month. The updated site has successfully attracted more customers, both in-person and online, and has become a key tool in promoting the restaurant's events and menu.